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Brilliance of Marketing: Harnessing Political Opportunism for Strategic Advantage-EASEMYTRIP-Maldives v/s Lakshwadeep- By Suresh Iyer

ByCROSSSENTENCEJanuary 8, 2024

Maldives was a land of opportunity for me, not for a travel, but for a marketing assignment. Perks included a boat instead of a car to reach out to customers and distributors. That was 25 years ago. Missed that and could not visit that place as a tourist too. When i saw

ByCROSSSENTENCENovember 13, 2023

The Israel-Hamas war is not a surprise or accidental war. It had the trappings of a well-planned and well-oiled machinery treacherously at play. Then there was a search for a conspiracy and for backers for the predator attack on a hapless valiant community. There could be

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Seminar (Inaugural webinar presentation by Suresh Iyer to MSME/micro industries) on April 2, 2020 (MSME Crisis Management)

ByCROSSSENTENCENovember 13, 2023

(across 990 members in Karnataka, more than 50 attended) (MSME Crisis Management) (Preparing mentally, scientifically, commercially, responsibly to overcome the present crisis, A framework to use across all category business and with different process) Thank you Shekhar and

ByCROSSSENTENCENovember 11, 2023

The Deepawali celebrations are just hours and a few crackers and lots of sweets away. In the grand circus that is the Indian political landscape, elections are the Big Top tent where politicians perform their acrobatic feats of promises and rhetoric. It’s a spectacle

ByCROSSSENTENCESeptember 1, 2023

This article of mine got published in Brand Equity ( The Economic Times newspaper) on 9th September 2023 The link of the article is as below: https://brandequity.economictimes.indiatimes.com/news/marketing/navigating-the-dynamic-landscape-of-modern-branding/103523938 (The

The “Oiled” and “Gas” Theory for the Middle East (Israel Hamas) Conflict -Suresh Iyer

Seminar (Inaugural webinar presentation by Suresh Iyer to MSME/micro industries) on April 2, 2020 (MSME Crisis Management)

“India’s Grand Spectacle: Ballot, Ball, Bullet in the Midst and in the Theater of Global Turmoil” -Suresh Iyer

Brilliance of Marketing: Harnessing Political Opportunism for Strategic Advantage-EASEMYTRIP-Maldives v/s Lakshwadeep- By Suresh Iyer

The “Oiled” and “Gas” Theory for the Middle East (Israel Hamas) Conflict -Suresh Iyer

Seminar (Inaugural webinar presentation by Suresh Iyer to MSME/micro industries) on April 2, 2020 (MSME Crisis Management)

“India’s Grand Spectacle: Ballot, Ball, Bullet in the Midst and in the Theater of Global Turmoil” -Suresh Iyer

Navigating the Dynamic Landscape of Modern Branding (Suresh Iyer)